Fig. 2: Sophistication of Intelligence vs Competitive Advantage
At this point, it may be worth asking for some examples of companies who are analytics competitors. While digital-native companies get a head start in the analytics race, there are non-digital native companies which are setting benchmarks too.
Companies like Amazon, Netflix, StitchFix etc. are clear examples of companies who are differentiating and competing through their analytics. There are non-digital-native companies like Progressive Insurance, Visa, Tesla etc. are driving long term value generation through analytics.
This may be a good point to ask Where your organisation stands on the Analytics journey?
While the analytics maturity model looks like a ladder, we believe companies irrespective of size and scale can step jump their analytics journey with strong leadership commitment and taking their team along. Like the Oakland Athletics innovation through analytics and creating an all-time record with one of the least resources, taking over the wealthy and rich clubs, your organisation can also set an industry benchmark and win consumers like never before.
At Stylumia, we enable organisations in fashion and lifestyle brand/retail space to accelerate their Analytics Maturity journey and make Analytics as a key strategic differentiator. Our clients are step-jumping their competitors with cutting edge Stage 4/5 solutions. Here is one such case study published recently in a leading business magazine.
The journey does not stop at Level 5. It is constantly elevating the degree of sophistication and continuing to compete at a different level. We work with brands and retailers across the maturity continuum including Level 5.
If you have the will of Billy Beane, we can be the DePodesta for you working with you through the journey and carve an edge in the space you operate.