What do these imply for any brand or retailer?
Our take on these trends are,
1. The future medium of consumer interactions is transforming. Watch out for Super Apps.
2. Visual is a key medium (images and videos) for consumers to interact. Build capabilities to understand them.
3. “Data is a new Application“. With the exponential growth in data, Brands and Retailers must build capabilities/partner eco-system to make the best use of them.
4. The recommendation is overtaking Search in discovery and action. Focus on recommending rather than making your users search.
We at Stylumia are constantly keeping track of future trends in the digital era to enable brands and retailers to stay relevant in the Data is the Application world.
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