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Key Trends 2020: A New Decade Of Possibilities
by Ganesh Subramanian
READY TO GO?
  2020 ALREADY?
BIGGEST SURPRISES OF LAST DECADE

# 1 Protests are the new brunches

# 2 Access Over Ownership – Sharing Economy

# 3 Look East for Innovation

# 4 Static to Paid Streaming Content

# 5 We need to educate our consumers on Sustainability

You would like to kick off next decade on the right path and rather not let 2020 bite you from behind

MACRO TRENDS FOR 2020s

Trend #1 Wellbeing: Wellness market growing twice that of global economy, going from fringe to mainstream

Trend #2 Transparency: A transparency revolution with the declining trust in institutions, Fromm black box to glass box

Trend #3 Eco & Ethics: Eco consumption is moving from status to shame

Trend #4 Technology: Automation, Efficiency and Experience, a new frontier for every brand

Trend #5 Changing Lives: Beyond Demographics, Gender, People construct their identities as a reflection of their true selves

New trends emerge, as change unlocks new ways to serve existing human needs.