| 2 min read Embracing Entropy: A Novel Strategy for Reducing Fashion Risk In today’s unpredictable fashion industry, “Reducing Risk With Entropy” could be the key to success. This innovative approach leverages principles from both thermodynamics and information theory. The common ground between these two seemingly disparate fields is entropy, a concept that is a powerful tool for managing […]

| 5 min read 2023 Beauty Trends Overview In the thriving beauty industry, it’s crucial for retailers to stay updated on the latest trends and strategies to stay competitive. As per a recent BOF article, two emerging 2023 beauty trends are sustainability and eco-friendly products. Brands are integrating sustainable ingredients and packaging into their offerings. Additionally, personalized beauty products […]

| 4 min read Another runway season – A/W 2023 drew to a close, and designer collections featured a plethora of new trends and styles. This has set in motion among Brands and Retailers the meticulous process of discerning winning runway trends from possible failures and therefore ensuring that they include the appropriate trend in their range that resonate […]

| 3 min read I am personally a technology optimist. Having said that, we need to be responsible in adopting technology, particularly now, as we are seeing double exponential impacts that are difficult for individuals and even experts to predict. This video is worth an hour to watch and spread: Here’s a summary of the key points from the […]

| 4 min read Introduction Economic downturns are an unavoidable aspect of any market cycle. However, businesses that can successfully navigate these challenging times often emerge stronger and more resilient. One key element in achieving this is understanding retail economic indicators, such as the Lipstick Index, that provide valuable insights into consumer behavior during recessionary periods. In this blog […]

| 7 min read Key Takeaways The re-emergence of kitten heels as a trend caught the attention of many when launched by aspirational luxury brands on the runway. The kitten heel trend has evidently trickled down from the runway to retail. While demand in luxury retail peaked in Spring 2022, mainstream retail picked up the trend only later on […]

| 7 min read Glamorous Cargos: A Utilitarian Comeback to Meet the need for Pockets Cargo pants have made a notable comeback in the form of utility wear, as GenZ embraces the 90s and Y2K trends. This renewed interest in utility wear-led trends is partly due to the demand for pockets among women. The following edit explores cargo trends […]

| 16 min read This is a talk by our Founder & CEO at a global event on How to win digital consumers through inflationary times. Please find below the video recording and full transcript. Here is the full transcript Ganesh Subramanian, Economy and Need To Win Digital Consumers First things first. Is recession going to come or is […]